For those of you who didn’t know (or weren’t invited to the 600-person craziness that was the opening party), H&M is now open on Lincoln Rd!! Chace Crawford, Flo-Rida, Matthew Morrison (of Glee), etc. hosted the event.
Chace looked adorable as always – I definitely have a old-mom crush on him and Flo-Rida rocked the house.
Unfortunately, they don’t have the kids stuff. Do we start a petition? How do we fix this horrific injustice?
But they do have women’s stuff. Remains to be seen if they’ll cater to the cheesy Miami/stripper-esque/Spring Break/ “I just got here from London/Pittsburgh/College and need to look South Beachy” crowd, OR if they’ll realize that J Crew Collection, with preppy-beachy (and not cheap) clothing is one of the most successful recent openings on Lincoln Rd, so they’ll buy for the audience who wants the traditional copied-from-the-runway H&M angle…we’ll see.
Either way, it seems the event was star studded and the opening is exciting. Post Release and pix below.
MIAMI BEACH, FL – NOVEMBER 07: Chase Crawford attends the VIP grand opening of the H&M Lincoln Road Miami Store on November 7, 2012 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for H&M)
MIAMI BEACH, FL – NOVEMBER 07: Flo Rida performs at the VIP grand opening of the H&M Lincoln Road Miami Store on November 7, 2012 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for H&M)
H&M DEBUTS FIRST EVER STORE IN MIAMI BEACH
Global Fashion Retailer Celebrates with VIP Event and Exclusive Performance by Flo Rida
H&M, Hennes and Mauritz, one of the world’s largest fashion retailers known for offering high fashion at affordable prices, celebrated its debut in Miami Beach last night, Wednesday, November 7th, with an extravagant event featuring a live performance by Florida native, Flo Rida. Chace Crawford of Gossip Girl, Matthew Morrison of Glee, Paz de la Huerta of HBO’s Boardwalk Empire, and Adriana De Moura and Lisa Hochstein of Bravo’s The Real Housewives of Miami, were among the 1,000 guests who attended the party held at the new 24,000 square foot multi-level store at the historic art deco Lincoln Theatre on Lincoln Road.
Famed DJ Mia Moretti kept the energy level high while guests had the opportunity to be the first to shop the hottest fall fashion at the new store, enjoy signature cocktails and share photos from the interactive vintage photo booth. American hip-hop and rap artist Flo Rida took the stage around 9:30 p.m. and closed the night with a special performance of his recent chart toppers, even including shout-outs to H&M by incorporating the brand into the lyrics.
“It was a magical evening and the first live performance in the beautifully renovated Lincoln Theatre,” said Marybeth Schmitt, H&M’s continental communications director. “We are thrilled to be in Miami and share such an exciting experience.”
“This is my city, my town, and I look forward to coming here, said Flo Rida. “I look at it like club H&M. As soon as I hit the block and see how huge it is, it’s just out of this world.”
“If you’re going to put it (H&M) on Miami Beach, this is the block to do it,” said Chace Crawford.
MORE PICS: http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr177401789